Your Website News The Floating News Scroller is a great way to display lengthy text content in a captivating manner. Uses include featured products or services and can contain links to more details. Sample Link Draw Content from External Feeds Many RSS feeds can be linked to provide relevant news content to further educate and entertain your site visitors . Dynamic Content Means Ease of Maintenance Content is added from an external text source such as an html page or XML page and requires no programming.