Isn't Website Design All About a Cool-looking Page with Photos, Flash and Video?
Meta-tag keywords? Optimized content? Valued links? Graphical text? Splash pages?
Do you really need to worry about Search Engine Optimization?. If your company is Mad Magazine™, probably not. Everyone knows who they are by name and logo, and their website is found immediately on top of page one of a Google™ search. Lucky you, Mad Magazine!
But what if your company is a dental office? In zip code 43056, for which a Google™ search finds 12,100 results. How will your website design in Newark Ohio fare? ...(more)
You could do it yourself, but have you done your homework?
Have you determined...
- ...why you really need a website?
- ...what is your necessary return on investment (R.O.I) for
your website?
- ...your responsibilities for perpetuating the website?
- ...your current inventory of what you want shown on the web-
site?
- ...your deadline for launching your website?
- ...your milestones for measuring success of the website design?
- ...your ad campaign to support your website?
What was that last one? What ad campaign? Do we mean that the website
isn't its own form of advertising? If we build it, won't they come? ...(more)
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